The REaD Group plc takes its Data Asset Management Offering to the 2009 Data Marketing Show
June 2009
Bringing a colourful dose of show to the DM business, The REaD Group plc will be promoting its recently launched Data Asset Management offering at this year's Data Marketing Show.
Promoting the market-leading products and services of the Group's well-known subsidiaries, which include bureau services provider meta-morphix; lifestyle and transactional specialist Scientia Data; suppression file innovator REaD; and list and inserts manager TRG Strata*, information on all of REaD's linked-up data solutions can be found at big red stand number B512.
'We're all working harder during this recession, but here at The REaD Group plc we're on a mission. Namely, to help all UK companies work smarter by optimising what is arguably their most valuable marketing asset - data,' comments Mark Roy, CEO of The REaD Group plc. 'Data Asset Management is comprised of a portfolio of data products and services which are easily managed, cost-effective and enable clients to constantly update and renew data - all of which are essential kit UK marketers.'
In addition to the Group's stand, Mark Roy will be presenting two lively talks at this year's Show:
Tues 30th June Recession IS Good For Business
11.30-12.00
Mark banishes all ominous downturn clouds and extols his top management and sales tips for surviving and even prospering during the current recession.
Weds 1st July Your Best Friend's Dog Will Never Respond
11.30 - 12.00
Kudos if you're one of the 42 per cent of UK companies which has a data quality strategy. Bah humbug if you're still indiscriminately carpet bombing the entire country with untargeted DM offers. Here Mark reminds marketers about the increased response rates and ROI associated with shifting from volume- to value-based data modelling.