Blog Posts
Posted by : David Hall, Digital Marketing Manager Monday 23, January 2012
While clasping my morning coffee, I came across an interesting comment piece focusing on the growing trends in marketing and the shift towards digital media. I found it amusing that the contributors where predominantly from an ‘online’ background and, needless to say, the article was a little one sided!
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Posted by : Mark Roy, CEO of The REaD Group plc Monday 23, January 2012
Firstly a very happy new year to one and all. As we struggle back to work, feeling a little weary after the festive excesses, we are slowly waking up to the realities of 2012. In a business context it promises to be a challenging year. The primary challenge being that nobody has any vision. It feels like we are heading headlong into a thick fog and instinct dictates that we must lift our foot off the accelerator.
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Posted by : Luci Penn, Managing Director of REaD UK Tuesday 29, November 2011
Earlier this month the DMA announced that it has committed to the Direct Marketing industry increasing the use of suppression files by 25 per cent in 3 years time. Part of a series of tough green targets it has agreed with Defra, the DMA hopes this will reduce waste and fend off the threat of statutory regulation.
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Posted by : Richard Anderson, Business Development Director of REaD UK Thursday 24, November 2011
Ok. I confess. I hadn't realised the youthful photograph that adorns my driving licence is not good enough anymore being over 10-years-old. While it might not sound like terribly negligent behaviour on the surface, I had also forgotten to inform DVLA that I changed my address 2 1/2 years ago.
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Posted by : Luci Penn, Managing Director of REaD UK Tuesday 01, November 2011
Intermediary marketing companies such as small agencies, mailing houses and unlicensed bureau are an integral part of the marketing mix these days and they play an important role, providing valuable and effective services to end users at competitive rates.
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Posted by : Mark Roy, CEO of The REaD Group plc Monday 07, March 2011
With the April 11th deadline for EU members to enshrine The Citizens' Rights Directive (2009/136/EC) into their own legislation rapidly approaching, the UK Government is dragging its feet once again.
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Posted by : Luci Penn, Managing Director of REaD UK Friday 15, October 2010
Move over Football Manager, Sims and Second Life, YouChoose is an online budget simulator that encourages members of the public to play at being a Council leader by engaging them in difficult budgetary decisions such as making cuts and efficiencies and identifying alternative income streams.
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