Breast Cancer Care Case Study
In 2008 The REaD Group plc launched a £25,000 Data Bursary Scheme to help charity and volunteer organisations overcome their reputation for poor data management. The aim of the scheme was to help a charity to eliminate inaccuracies from its donor and prospect database and gain valuable insights on their supporters, which would increase their ROI and decrease the adverse environmental impact from direct mail.
Breast Cancer Care received the inaugural Bursary and the following case study examines their journey.
Download the full Breast Cancer Care Case Study
