Business Data Products
REaD UK offers the following B2B (business to business) data solutions.
The Business Suppression File:
The market leading product that enables you to keep track of changes to business addresses within your marketing database. Information from the UK's leading business directories and databases goes through a complex build and validation process to create the most comprehensive and accurate suppression file of business changes. BSF Datasheet
myb2bonline:
The fast and easy way to cleanse and enhance your business data online. Simply upload your mailing file to cleanse your data of Gone Aways, badly formed and unmarketable addresses, company and senior staff name changes, duplicates and profanities, as well as appending missing information such as telephone numbers, business type and SIC codes.
Visit the myb2bonline website
Ready for your Autumn suppression report?
Data Strategy - July 2010
Election triggers compliance and data concerns
Data Strategy - April 2010
DM Industry Embroiled in Political Mudslinging
Data Strategy - April 2010
Anyone for T&Cs?
"Increasing the reach of T&Cs to end users would minimise the risk of data related litigation..."
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
New Lead Generation - Cost per lead advertising grows in 2010
"brand publishers are now taking cost per lead advertising seriously..."
Peter Bell, Funnel
Data Legislature
Mark Roy describes the need of a robust self-regulatory framework to counter negative views of direct marketing amongst some consumers and parliamentarians.
Data Dynamics
Mark Roy discusses: (i) declining digital response rates in the United States; (ii) the resurgence of direct mail; and (iii) the importance of cross-channel synergy between digital and direct mail.
Environment
Mark Roy discusses the priority given to environmental concerns as purchasing criteria together with changing public perceptions of direct mail via initiatives like the DMAs PAS 2020 standard and recycling.
