Charities

A 2009 survey by the Charity Commission for England and Wales reported that over 50% of charities have been affected by the economic downturn. To survive many must cut costs without impacting on fundraising or the charitable services they provide.

A seemingly impossible task, but there are a few practical steps that can be taken. Tightening up the management of your supporter database, removing obsolete records, improving address formatting, identifying supporter segments and analyzing past campaign results to determine what and when supporters are most likely to respond will reduce costs yet maintain, or even increase, fundraising success. The REaD Group has worked with many charities providing practical help to improve the efficiency and success of their marketing campaigns.