Case Studies
The REaD Group provide a wide range of data asset management solutions and cionsultancy services to a variety of direct marketing companies throughout the UK. Below are selection of recent Case Studies from some of our clients.
The Motley Fool - Client Case Study
Stuart Brann, Direct Response Marketing Manager at The Motley Fool, describes the importance of Lead Marketing in their customer acquisition campaigns.
NS&I - Client Case Study
Putting The Intelligence in Data. Phil Corcoran, Head of Customer Insight at NS&I, talks about the importance of good data management & industry best practice in their marketing campaigns.
Macmillan Cancer Support - Client Case Study
In order to maintain the integrity of their core data, Macmillan Cancer Support outsource their data cleansing activities to leading bureau consultancy and subsidiary of The REaD Group plc, meta-morphix Ltd.
Nectar Case Study
Head of Nectar's Campaign Services, Suzanne Richardson and Data Quality & Supply Manager, Andrew Bridges describe the importance of using suppression files in managing Nectar's nationwide loyalty card scheme.
Grove Pension Solutions Case Study
Michael Ormond, Founder of Grove Pension Solutions Ltd, describes the importance of Lead Marketing in their customer acquisition campaigns since a change in government legislation.
Eaga Case Study
Eaga is one of the largest national suppliers of heating and renewable energy in the UK. Product Manager, Yashin Sarnaik describes the importance of Lead Marketing in their customer acquisition campaigns.
Firebox.com Case Study
Christian Robinson, Managing Director of Firebox.com describes the importance of good data management in nurturing and growing their business.
Breast Cancer Care Case Study
The REaD Group plc awarded Breast Cancer Care the Data Bursary Scheme, designed to help charitable organisations overcome their reputation for poor data management. The following case study examines their journey.
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