Data Enhancement
Once your data is clean it's easy to spot missing information. This could be address details such as salutation and first name, or alternative contact channels such as telephone and email, or even the new address for a gone away. Equally you may wish to append geo-demographics, lifestyle information or maybe transactional history from which to build your profiling, segmentation and targeting techniques.
Relocation addresses
When a valuable customer changes address they are unlikely to inform the companies they buy from unless they decide to make another purchase in the future. If you don't know their new address you have effectively lost the ability to market and communicate with them. The REaD Group provides access to all industry relocation files, including GAS Reactive and NCOA, enabling you to stay in touch.
Contact Channels
Most marketers agree that communicating with your customers and prospects using multiple channels, or selecting the channel of their preference based on previous behaviour is fundamental to a successful relationship. We can append missing contact information for all channels including SMS, email or even attributing postal addresses to a list of emails, provided the individual is opted-in to 3rd party marketing at source.
Profile Variables
Successfully segmenting a customer database is reliant on the depth and breadth of the information held for each record. This could be age, location, income level, transactional history, family status, number of children and interests. The REaD Group has a database of 40 million UK consumers with a diverse range of recent variables that can be appended to the records within your own customer or prospect database.
