Data Insight
Data analysis can be as simple or intricate as you want. At the very least, your data should be able to tell you much about your customers including their profile, where they live and their past buying behaviour. But, with some added insight you can also predict their future behaviours or identify a new target audience entirely, which ultimately gives you more ammo when targeting your campaigns.
As part of your Data Asset Management strategy, The REaD Group can deliver comprehensive descriptive and predictive analysis across your entire customer and prospect database, as well as sophisticated segmentation models and dynamic profiling and scoring solutions.
Churn Modelling
Churn modelling looks at the rate at which a customer leaves a service or site and tries to establish what that trigger might be and how to combat it.
Catchment Analysis
Understanding where your customers live in relation to your office, store or sites and why this enables you to target and incentive accurately.
Customer Segmentation
Dividing your customers into clearly defined groups according to their needs and value allows you to target more accurately, save money and improve you ROI.
Marketing Sizing
Getting your head round the size of the potential market for both existing and new products and services, or even product concepts is a vital and first step in any business plan. The Scientia database can make this an easy and efficient process to cement your plans.
Store Location Planning
Individual analysis of locations to identify the right locations for store opening or closure.
Risk Analysis
The process of defining and analysing the risk your customers pose to your business.
Competitive Positioning
Understanding how to differentiate your product and create value and market share.
Customer Lifecycle
Identifying the stages a customer goes through when deciding to purchase a product or service, what are their touch points and which channels appeal to whom, when do they have the 'moment of truth'?
Brand Analytics
Understanding and measuring the profile of your brand in the eyes of your customers.
