Data Supply
Once you've derived as much insight as possible from your existing database it may be time to acquire the data of individuals who are most likely to be interested in your products and services.
Prospect Pools
The REaD Group has a database containing information on 40 million UK consumers, along with the transactional information about the 24 million who have transacted within the last 5 months. This guarantees that records are recent purchasers and therefore must have either disposable income and/or a purchasing need. Selections can be made on demographcs, location lifestyle choices, contact channel and transactional purchasing history to help build an accurate and responsive prospect pool for multi-channel campaigning.
3rd Party List, Insert and Advertising Opportunities
The REaD Group also exclusively manages the 3rd party use of customer information on behalf of some of the UK's best known brands, often on an exclusive basis. This could be list supply, inserts into promotional mailings or catalogues or ticket back advertising.
