The Environment

Five billion items of direct mail are posted in Britain every year, of which an estimated 100 million are sent to the wrong address or - worse still - to the deceased. This 'letterbox lament' is not only annoying consumers and harming the environment, it is costing UK companies in excess of £50 million annually.

Targeted mailings and use of suppression plays a vital role in reducing the volume of unwanted mail by stopping 'junk mail' at source. By using The REaD Group plc's Data Asset Management services, not only will your database be kept clean, targeted, accurate and up-to-date, you'll be:

• demonstrating your company's commitment to DM best practice
• minimising your carbon footprint
• increasing response rates and ROI
• helping to enhance the 'green' credentials of the entire UK marketing industry.

For further information on The REaD Group plc's award-nominated, in-house environmental activities, view the REaD Goes Green, Environmental Scrapbook. Alternatively, you can also view our policy on environmentally responsible marketing.