From No Suppression to Over Suppression
In these lean times, marketers need to nurture and cherish their data to avoid removing actual customers from their marketing database by over suppressing records. Over suppression is often the result of conscientious marketers wanting to adhere to industry best practice guidelines and being too diligent. Easily avoided if you know what to look for, this whitepaper dissects the problem of over-suppression and offers a number of tips and solutions from a leading industry experts.
