Blogs

Gazing into my crystal ball!?

While clasping my morning coffee, I came across an interesting comment piece focusing on the growing trends in marketing and the shift towards digital media. I found it amusing that the contributors where predominantly from an ‘online’ background and, needless to say, the article was a little one sided!

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Data, Downton and Identity theft!!

Firstly a very happy new year to one and all. As we struggle back to work, feeling a little weary after the festive excesses, we are slowly waking up to the realities of 2012. In a business context it promises to be a challenging year. The primary challenge being that nobody has any vision. It feels like we are heading headlong into a thick fog and instinct dictates that we must lift our foot off the accelerator.

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Top Tips for New Suppression Targets

Earlier this month the DMA announced that it has committed to the Direct Marketing industry increasing the use of suppression files by 25 per cent in 3 years time. Part of a series of tough green targets it has agreed with Defra, the DMA hopes this will reduce waste and fend off the threat of statutory regulation.

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DVLA: Slick Strategy?!

Ok. I confess. I hadn't realised the youthful photograph that adorns my driving licence is not good enough anymore being over 10-years-old. While it might not sound like terribly negligent behaviour on the surface, I had also forgotten to inform DVLA that I changed my address 2 1/2 years ago.

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Anyone for T&Cs?

Intermediary marketing companies such as small agencies, mailing houses and unlicensed bureau are an integral part of the marketing mix these days and they play an important role, providing valuable and effective services to end users at competitive rates.

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Cookies? Tasty or tart?

With the April 11th deadline for EU members to enshrine The Citizens' Rights Directive (2009/136/EC) into their own legislation rapidly approaching, the UK Government is dragging its feet once again.

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Forget Second Life, Local Government Group and YouGov Launch YouChoose

Move over Football Manager, Sims and Second Life, YouChoose is an online budget simulator that encourages members of the public to play at being a Council leader by engaging them in difficult budgetary decisions such as making cuts and efficiencies and identifying alternative income streams.

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