Group Companies
Funnel Lead Marketing Ltd is a subsidiary company of Data Asset Management organisation, The REaD Group plc.
The REaD Group plc was established in 1991 with The REaD Group (UK) (now trading as REaD UK). At the time, suppression was a brand new concept, little known or understood within the industry. The REaD Group plc recognised the need for better data management and accuracy within direct marketing and so pioneered the concept of suppression. Since then the group has expanded its reach across all areas of Data Asset Management.
Top tips on Ten: Lead generation
Direct Marketing International - March 2011
Crunch time for Financial Services marketers
Database Marketing - February 2011
Charities no longer seen as negligent direct mailers, report says
Third Sector Online - October 2010
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
