Industry News
RSS feedBook Review - The Conversation Manager
Database Marketing - Aug 2010
Election triggers compliance and data concerns
Data Strategy - April 2010
DM Industry Embroiled in Political Mudslinging
Data Strategy - April 2010
Prospects still strong despite appearances
Data Strategy - March 2010
Lead marketing leads the way
Direct Marketing International - December 2009
Why OLG when you can LM?
Database Marketing - November 2009
Does Data Have Value?
DMA Data Council - November 2009
Moving quality data into the marketing funnel
Data Strategy - October 2009
REaD Group launches online lead generation arm led by Acxiom duo
Brand Republic - October 2009
Lead marketing agency launches
Direct Marketing International - October 2009
Data Strategy Awards gains headline sponsor
Data Strategy - October 2009
The 2nd REaD Wine Challenge
St Stephen's Club, London - July 2009
DATA THERAPY - Less volume, more results
Data Strategy - July 2009
Always look on the suppression side of life
Direct Marketing International - June 2009
Book Review - The Conversation Manager
Database Marketing - Aug 2010
Election triggers compliance and data concerns
Data Strategy - April 2010
DM Industry Embroiled in Political Mudslinging
Data Strategy - April 2010
New Lead Generation - Cost per lead advertising grows in 2010
"brand publishers are now taking cost per lead advertising seriously..."
Peter Bell, Funnel
Anyone for T&Cs?
"Increasing the reach of T&Cs to end users would minimise the risk of data related litigation..."
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Data Legislature
Mark Roy describes the need of a robust self-regulatory framework to counter negative views of direct marketing amongst some consumers and parliamentarians.
Data Dynamics
Mark Roy discusses: (i) declining digital response rates in the United States; (ii) the resurgence of direct mail; and (iii) the importance of cross-channel synergy between digital and direct mail.
Data Compliance
Mark Roy discusses the relevance of the Data Protection Act to all data handlers as well as the importance of stringent industry self-regulation in the aftermath of recent high-profile information losses.
