Management Team
Albina Zhakan, Strategic Account Manager
Albina initially worked in banking as a web developer for Uni Credit Group. In 2009, she left the company to pursue a full time MSc in e-Business Management and upon graduating took up a post as an online planner for specialist digital agency EDR. Working primarily on direct response campaigns for clients including Credit Expert (Experian), Albina was responsible for planning and buying lead gen campaigns.
In 2010 Albina joined Funnel Lead Marketing as a Senior Media Planner, responsible for buying and optimising client campaigns. Subsequently she has gone on to become the Strategic Account Manager, working with brands including Eaga (Corillion Energy Services), Hotel Chocolat, Style369 (Arcadia) and Against Breast Cancer.
She has a keen interest in ad technologies and strategic ad campaign planning.
Top tips on Ten: Lead generation
Direct Marketing International - March 2011
Crunch time for Financial Services marketers
Database Marketing - February 2011
Charities no longer seen as negligent direct mailers, report says
Third Sector Online - October 2010
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
