Our Company
Launched in October 2009, Funnel Lead Marketing Ltd is a subsidiary of The REaD Group plc, a leading data services company offering Data Asset Management solutions to the marketing industry.
Funnel brings advanced methodology in online lead generation (OLG) to the Group offering, enabling new and existing customers to benefit from the latest thinking, innovative technology and the most intuitive analysis, to generate the ultimate in unique and responsive leads.
Funnel Lead Marketing is the latest addition to the group stable of companies which also includes Scientia Data, REaD UK, meta-morphix and TRG Strata. The combined force of each company's specialist expertise and market-leading products and services, enable the Group to offer a bespoke, integrated data solutions to match each client's individual data requirements.
By ensuring that all leads are delivered in real-time and are accurate, performance measurable and identifiable by source, let Funnel help you unlock the massive potential of multi-channel lead generation.
Funnel are proud members of the IAB Online Lead Generation Council.
Top tips on Ten: Lead generation
Direct Marketing International - March 2011
Crunch time for Financial Services marketers
Database Marketing - February 2011
Charities no longer seen as negligent direct mailers, report says
Third Sector Online - October 2010
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
