Our Services

A key benefit of lead marketing is that consumers can potentially opt-in to multiple future contacts from brands. In Funnel's expert hands, lead generation hence represents a strategic opportunity for both short- and long-term client acquisition and retention.

From small, tactical campaigns designed to generate quick sales wins to all-encompassing, multi-channel lead marketing campaigns, Funnel is a full-service agency providing: 

Comprehensive Multi-Channel Lead Media Planning

Tell us your campaign objectives and we'll gladly devise the most cost-effective channel mix for your target market, inclusive of media options such as co-registration, offline survey/card decks, display advertising, online search, social networks, e-mail and/or viral promotions. Funnel's commitment to testing and data insight means that all of its campaign plans are designed to provide maximum returns for the lowest possible outlay.  

Full Lead-Buying Services 

Let us do the legwork by managing all of the ordering, chasing and paperwork - leaving you to focus on other important aspects of your business. 

Real-Time Tracking & Reporting 

Using cutting-edge lead management software, Funnel can provide instant performance feedback on CPL, CPA, eCPM or bespoke metrics.

Measurement and Analysis 

Funnel's market-leading software and analytical capabilities allows us to constantly review each campaign, channel and source to ensure that we are continuously optimising your spend in order to deliver your required KPI's and campaign objectives. 

E-mail, Contact Centre & DM Fulfillment

We can integrate your current provider or set-up a new one - thus ensuring seamless transition from lead generation to execution by allowing you to contact your customers as quickly and effectively as possible.

Acquisition & Conversion Strategy

Bewildered by channel choice and the plethora of lead generation options available? Tell us about your business, your consumers and your objectives and Funnel will devise the most efficient, multi-faceted acquisition and conversion strategies to meet your every marketing need. 

Segmentation & Suppression

Overlaying new prospects with segmentation codes in real-time can uncover hidden insight about which customers possess the highest lifetime value when matched against your existing base. Real-time suppression also ensures only valid leads are ever converted - hence minimising expenditure and maximising response rates.