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Book Review - The Conversation Manager
Database Marketing - Aug 2010
Election triggers compliance and data concerns
Data Strategy - April 2010
DM Industry Embroiled in Political Mudslinging
Data Strategy - April 2010
New Lead Generation - Cost per lead advertising grows in 2010
"brand publishers are now taking cost per lead advertising seriously..."
Peter Bell, Funnel
Anyone for T&Cs?
"Increasing the reach of T&Cs to end users would minimise the risk of data related litigation..."
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Data Legislature
Mark Roy describes the need of a robust self-regulatory framework to counter negative views of direct marketing amongst some consumers and parliamentarians.
Data Dynamics
Mark Roy discusses: (i) declining digital response rates in the United States; (ii) the resurgence of direct mail; and (iii) the importance of cross-channel synergy between digital and direct mail.
Data Compliance
Mark Roy discusses the relevance of the Data Protection Act to all data handlers as well as the importance of stringent industry self-regulation in the aftermath of recent high-profile information losses.
