Lead Marketing Services
The first full-service 'Lead Marketing' agency of its kind in the UK, Funnel specialises in designing lead generation campaigns which source, optimise and deliver a winning mix of leads, both in terms of volume and quality.
Offering a strategic nose-to-tail management approach that utilises the most advanced lead management software, Funnel is dedicated to helping clients select ROI-optimised marketing and media channels to meet every campaign objective.
To find out more about how Funnel can help deliver measurable, accurate marketing leads, view our full range of multi-channel lead marketing services
What is Lead Marketing?
A 'nuts and bolts' walk through of the latest online lead marketing phenomenon to help transform your lead generation strategy.
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Build Successful Leads
Funnel's Top 10 tips to lead marketing are fundamental to achieving success in any marketing campaign.
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Publishers
Increase your lead generation ad revenues by turning your UK traffic and inventory into long-term sustainable revenues.
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Data Asset Management
Providing UK companies with marketing data solutions to improve the quality & response of direct marketing.
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Election triggers compliance and data concerns
Data Strategy - April 2010
Prospects still strong despite appearances
Data Strategy - March 2010
Lead marketing leads the way
Direct Marketing International - December 2009
New Lead Generation - Cost per lead advertising grows in 2010
"brand publishers are now taking cost per lead advertising seriously..."
Peter Bell, Funnel
Anyone for T&Cs?
"Increasing the reach of T&Cs to end users would minimise the risk of data related litigation..."
Luci Penn, REaD UK
Product Launch, World Cup Party, Data Show and more
"We've had a busy couple of months here at The ReaD Group..."
Mark Roy, CEO
Data Legislature
Mark Roy describes the need of a robust self-regulatory framework to counter negative views of direct marketing amongst some consumers and parliamentarians.
Data Dynamics
Mark Roy discusses: (i) declining digital response rates in the United States; (ii) the resurgence of direct mail; and (iii) the importance of cross-channel synergy between digital and direct mail.
Data Compliance
Mark Roy discusses the relevance of the Data Protection Act to all data handlers as well as the importance of stringent industry self-regulation in the aftermath of recent high-profile information losses.
