A Guide to Online Promotions
Worth an estimated £30bn a year in the UK alone, there are quite literally thousands of voucher code and promotion websites across the world. Estimates by JP Morgan suggest there are somewhere in the region of 200 sites in the UK alone, 500 in the United States and over 2,000 in China. For brands, online promotions can be a crucial component in driving new consumers through their carefully constructed retail channels so it's worth taking the time to get promotions and the lead capturing process right.
