What We Do

Our aim is to deliver Data Asset Management

A natural progression for The REaD Group plc - Data Asset Management builds upon the combined strengths of our many industry-leading products, companies and services. By allowing you to leverage greater insight and revenue from your customer files, Data Asset Management is as much a mindset as it is an offering - one which will save you time and money as well as increase response rates and profitability.  

Whether you require a specific product or the combined expertise of all The REaD Group plc subsidiaries, our consultants can devise and co-ordinate integrated marketing solutions encompassing everything from data cleansing, processing, hosting and online management options through to list and insert opportunities, lifestyle analysis, lead generation and prospect pools.

Case Studies  

The Charity Data Bursay: Breast Cancer Care

Launched by The REaD Group, the aim of the scheme was to help a charity to eliminate inaccuracies from its donor and prospect database and gain valuable insights on their supporters.

Managing Customer Data: Firebox Case Study

Christian Robinson, Managing Director of Firebox.com, describes the importance of good data management in nurturing and growing their businesses.

The Case for Suppression: Nectar Case Study 

Suzanne Richardson, Nectar's Head of Campaign Services, and her colleague Andrew Bridges, Data Quality & Supply Manager, describe the importance of data management files in managing Nectar's nationwide loyalty card scheme.