Inline system automates routine data processing

Meta-Morphix, a subsidiary of the Read Group, has launched Inline, a data processing solution that is said to complement the consultancy's suite of online and offline services.

Inline gives clients the ability to set up a bespoke automated system that takes care of the routine jobs involved in processing, cleaning and enhancing their data assets, including all the back-end reporting.

Accessed using a secure FTP portal to deliver and then receive the fully processed and enhanced data, Inline removes any administration required to run regular jobs post-setup, providing savings in terms of man-hours for the end user.

Article from Marketing Week Marketplace, June 2010