Intra tool enables effective customer segmentation

Lifestyle and transactional data supplier Scientia Data has launched Intra, a geo-demographic segmentation tool that acknowledges each customer as an individual.

Intra examines transactional activity over the past 12 months and categorises it according to spending activity, which, then combined with key wealth and life-stage attributes, is claimed to create an effective and powerful segmentation.

By acknowledging that each customer is an individual even if they fall within the same demographic, Intra is said to make it possible for the end user to detect the subtle but important differences in their customer data.

This gives them total control over how they target their customers and market their products and services, according to Scientia Data.

Article from Marketing Week Marketplace, July 2010