Lead Marketing
Lead Marketing is the data-driven science of generating, qualifying, contacting and converting consumers who have requested information on your products or services. This is a valuable component of your Data Asset Management strategy and one that will enhance and maintain the responsiveness of your customer database ongoing.
A typical lead marketing campaign works across multiple channels, inclusive of online initiatives such as search, banner advertising, affiliate marketing, e-mail and co-registration alongside more traditional offline channels such as DM, press advertising and electronic media. It represents an opportunity for both short- and long-term client acquisition and retention. From small, tactical campaigns designed to generate quick sales wins to long term, multi-channel marcoms.
