Managing Your Data Abroad
"It's a jungle out there". These days' marketers need the agility of a decathlete and the patience of a saint to execute truly multi-channel campaigns. Top of the list of requirements is a scholarly knowledge of complicated legislation, regulation, best practice and preferably a data security credential or two, the need of which has been reinforced by a steady stream of high profile data loses that hit the headlines now and then just to keep marketers on their toes.
