CEO's Address

In the current climate, the challenge is to find the most meaningful and cost-effective means to communicate with customers. Above the line, below the line, CRM, DM - so many of old-school marketing's rigid demarcation lines seem redundant in the aftermath of the recent market meltdown. What's needed now is a more holistic and dynamic marketing approach - one which can be easily managed and is constantly updating and renewing.

The REaD Group plc has re-articulated its core values of accuracy, integrity and innovation across all of our subsidiaries in response to both Group growth as well as the changing market. The result is Data Asset Management - a term which, we believe, best articulates and focuses all of the Group's considerable product and service expertise towards achieving one very beneficial goal: To provide the best data management tools by which you can increase ROI and win more business.

On behalf of everyone at The REaD Group plc, we look forward to providing you with tailored solutions to meet your every data asset management need.

Take it as REaD: You'll be most welcome...

Mark Roy
CEO of The REaD Group plc