Data Processing

There are wide range of problems associated with the way in which consumers provide their contact information and a wide range of standards within organisations for the data capture and input of this data. This can present data management problems for the marketer - especially in the detection of duplicates, matching records to external reference files, preparing files for mailing purposes and updating databases.

Data processing problems include:

• Merging multiple data files
• Duplicate records
• Customer preferred presentation of their address
• Addresses that do not conform to Royal Mail's PAF file
• Availability of first name initials only
• Address lines in name fields and vice versa
• Temporary addresses such as c/o
• Business names in consumer records
• Addresses which contain reference to institutions such as universities or hospitals
• Names and addresses which contain obscene words or phrases
• Non-UK addresses

In order to address these issues meta-morphix has developed Terra-Pro, its own in-house name and address matching software focused on enhancing data quality.

Terra-Pro provides a method of converting, standardising, eliminating and formatting data to provide the solid foundations upon which good data quality is built.

NB Without regular cleaning, most consumer databases continue to deteriorate at a rate of 7% per year.

To learn more about Terra-Pro and how you can access its unrivalled speed and accuracy,
Download the Data Processing brochure or call 020 7089 6400