In order to maximize the return on customer and prospect data, marketers need access to accurate and current data; including the latest contact and transactional data, segmentation updates and model scores. It is becoming increasingly important that this data is maintained in a secure, audited and accredited environment to satisfy not only data protection requirements but to align with corporate IT security standards.
meta-morphix has continuously invested in its IT infrastructure to guarantee its client peace of mind. There are two ways our clients can access this environment to count, select, extract and analyse their customer and prospect data:
A simple entry-level data count and selection tool that is accessible via an intuitive front-end that sits on your desk-top.
View user friendly extracts and reports of your data, taking into account as many or as few data elements as required. In short it can deliver data driven marketing support without the requirement for advanced analytical training and resource.
A FastStats™ based data visualisation, analysis and campaign management tool.
In addition to count and selection processing, clients are able to interrogate their data to produce detailed data analytical reports, at the click of a mouse. It doesn't matter where your data is held - reports can be built and tweaked on the fly meaning you have instant access at your fingertips, 24/7
To learn more about driving maximum insight into your data please Download the brochure or call 020 7089 6400.