Information Library
An invaluable source of information, featuring client case studies, industry whitepapers and general comment pieces.
If you want to find out a little more about how our clients use and benefit from our various solutions, or you are looking for some guidance on managing your data, this is the place to start. Read about some of the leading direct marketing companies that use meta-morphix and why: advice on the ways you can access data services: step-by-step approach to preparing data for a campaign: how to ensure your data is green and compliant and much more.
Case Studies
Firebox.com
A unique online retail destination and purveyor of gifts with a twist, the Firebox product range includes only the most original, and exciting accessories, toys, games and gadgets from around the world. Christian Robinson, Managing Director of Firbox.com, describes the importance of good data management in nurturing and growing their businesses.
Macmillan Cancer Support
Macmillan realise the importance of maintaining the integrity of their supporter database and have made dramatic changes to the in which they manage supporter data to retain their position as the UK's number one charity brand. Glenn Cook, Head of Supporter Services and Database Marketing, describes their unique and forward thinking approach to saving money and improving performance.
Rowland's Clothing
With a unique customer focused ethos, Rowland's Clothing aims to deliver a bespoke service in an increasingly faceless and automated retail environment, which is underpinned by a highly responsible approach to their data marketing. David Selby, Managing Director of Rowlan's Clothing, describes the importance of maintaining a strong supporter database.
Whitepapers
Online Vs Bureau - Which Option is Right for Me?
Keeping Your Data Lean and 'Green'
Where next for online marketing?
Database Marketing - September 2011
Crunch time for Financial Services marketers
Database Marketing - February 2011
Would You Accredit It
Database Marketing - December 2010
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
