Moving quality data into the marketing funnel

Lead generation does not need another supplier. What it does need is a good dose of quality and marketing sense. That is what Funnel Lead Marketing plans to provide, as Peter Bell and Steve Cox explain.

The REaD Group is continuing its evolution from a provider of negative targeting data, in the form of suppression, to offering positive targeting as well as the launch of a new subsidiary, Funnel Lead Marketing. It follows hard on the heels of Scientia Data, led by Dawn Orr, and sees two more former Acxiom staff join the group.

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