NS&I Case Study
Putting The Intelligence in Data. Phil Corcoran, Head of Customer Insight at NS&I, talks about the importance of good data management & industry best practice in their marketing campaigns.
The Palmerston Government set up the Post Office Savings Bank in 1861 to encourage ordinary wage earners to "provide for themselves against adversity and ill health". Separated from the Post Office in 1969, the organisation became known as National Savings a name that has stuck for over 40-years. In 1996, National Savings and Investments (NS&I) became an ExecutivemAgency of the Chancellor of the Exchequer. NS&I is now one of the largest savings organisations in the UK, with over 26 million customers and almost £100 billion invested.
