REaD Group launches online lead generation arm led by Acxiom duo

Data management firm The REaD Group is launching a lead generation arm, Funnel Lead Marketing, as it diversifies further from its core business of suppression data.

Funnel will create and manage lead generation campaigns with an emphasis on sourcing  high volume, real time consumer leads.

Peter Bell, the former head of online lead generation at Acxiom, and Steve Cox, Acxiom's former head of lead generation and email marketing, are joint managing directors of Funnel.

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