Case Studies
Nectar
Suzanne Richardson, Nectar's Head of Campaign Services, and her colleague Andrew Bridges, Data Quality & Supply Manager, describe the importance of suppression files in managing Nectar's nationwide loyalty card scheme.
View the Data Asset Management case study
National Savings and Investments (NS&I)
Founded in 1861 by the Palmerston Government as the 'Post Office Savings Bank', National Savings and Investments (NS&I) has a rich and illustrious history. Phil Corcoran, NS&I's Head of Customer Insight explains how it manages its database of 61 million biometrically encrypted records.
View the NS&I Best Practice case study
Ai Data Intelligence
Ai Data Intelligence is an independent data and analysis services business. REaD UK spoke to Simon Wright, AI's Operations Director, about the importance of data management 'best practice'.
View the Ai Data Intelligence Best Practice case study
Over-contact, poor data management hits charities
Database Marketing - April 2012
'Too much contact' is chief reason why people stop giving to a charity
Third Sector - April 2012
Macmillan gets its data in line
Data IQ, Xtra Report - April 2012
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
