Data Suppression & Enhancement
REaD UK is the Direct Marketing industry's preferred supplier for data suppression and enhancement; recognised and respected for its quality solutions, integrity and professionalism.
Market leading B2B and B2C suppression files are delivered to over 75% of the UK's direct mailers through a range of channels to suit all mailing volumes and budgets.
To find out more about how REaD UK can reduce your mailing costs, increase your campaign ROI, minimise brand damage and help you meet the DMA 2014 suppression target, browse the full range data suppression products.
What is Suppression?
A basic summary: How data suppression works, why it’s good for your business and some useful tips.
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B2B & B2C Solutions
Let us take you to the right products and services that match your direct mailing requirements.
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International Data
Is your company actively targeting overseas customers? If so, how are you maintaining the quality of international data?
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Data Asset Management
Providing companies with marketing data solutions to improve the quality & response of direct marketing.
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DMA signs Defra agreement to cut DM waste
dma.org.uk - November 2011
It’s a Jungle Out There
Data IQ - Summer 2011
Time for a fresh look at suppression?
Database Marketing - April 2011
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
