What is Suppression?
Data suppression is instrumental in helping direct marketers clean-up their mailing lists by removing obsolete or unwanted names and addresses from their databases.
The direct marketing industry is often under attack for sending out badly targeted and wrongly addressed mail - now even more so with environmental issues coming to the fore - and data suppression targets this problem head on.
Why should I use suppression?
How will I benefit?
Top Ten suppression tips
B2B & B2C Solutions
Business to consumer and business to business data must be treated in very different ways.
A consumer address file is simpler to manage. There are only so many variables that could be incorrect or may change, whereas there are a total of 38 variables for a business address file. The matching techniques of B2B suppression files are complex and as a result it is important to choose a suitably specialist data processor carefully to avoid unnecessary over suppression.
International data management for borderless databases
Businesses are increasingly looking to sell across borders but a lack of data quality management is only amplified when running international campaigns.
REaD UK's international addressing solutions provide the perfect tool to achieve your global direct marketing aims. We can validate, correct, standardise and format address data for over 240 countries or territories worldwide, which will reduce wastage, limit brand damage and in turn increase ROI.
Turning Data into Customers
REaD UK is part of The REaD Group plc, providing Data Asset Management solutions to the direct marketing industry. By allowing you to leverage greater insight and revenue from your customer files, Data Asset Management is as much a mindset as it is an offering - one which will save you time and money as well as increase response rates and profitability.
Our consultants can devise and co-ordinate integrated solutions encompassing everything from data cleaning, hosting and online management options through to list and insert opportunities, lifestyle analysis and prospect pools. Learn more about Data Asset Management.
What is Suppression?
A basic summary: How data suppression works, why it’s good for your business and some useful tips.
B2B & B2C Solutions
Let us take you to the right products and services that match your direct mailing requirements.
International Data
Is your company actively targeting overseas customers? If so, how are you maintaining the quality of international data?
Data Asset Management
Providing companies with marketing data solutions to improve the quality & response of direct marketing.
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