Retail & Online
Economists, politicians, statisticians and the media struggled to forecast the impossible combination of events that left many businesses in tatters and high streets across the country forever changed. The hoik in VAT, stiff competition from online only retail brands, budget cuts and a decline in consumer spending has all taken its toll.
This all leads to the fact that retail marketers must be sharper than ever when it comes to targeting their products and services, at precisely the right audience, with the most relevant messages and not to mention working out the most responsive channel combination. Through its subsidiary companies, The REaD Group works with many of the UK's leading retail brands helping them to tackle these challenges head-on.
Below is a selection of client case studies and an exclusive research report & webcast on consumer attitudes towards retail marketing.
Firebox - Managing Customer Data
Christian Robinson, Managing Director of Firebox.com, describes the importance of good data management in nurturing and growing their businesses. A unique online retail destination and purveyor of gifts with a twist, the Firebox product range includes only the most original, and exciting accessories, toys, games and gadgets from around the world. Download the Firebox Case Study
Nectar - The Case for Suppression
Suzanne Richardson, Nectar's Head of Campaign Services, and her colleague Andrew Bridges, describe the importance of suppression files in Nectar's nationwide loyalty card scheme. Data accuracy is fundamental to everything we do at Nectar. The ability to understand consumer behaviour has become an important mainstay of B2C marketing over the past ten years. Download the Nectar Case Study
Rowland's Clothing
David Selby, Managing Director of Rowland's Clothing, describes the importance of maintaining a strong supporter database. A truly multi-channel retail brand with a discerning and mature audience, Rowland's now has a further 6-stores across the UK and recently launched their increasingly popular ecommerce website, which showcases all of their collections. Download the Rowland's Case Study
Webast: Multi-Channel Retail Strategy
Forge deeper connections with consumers to drive more spend: Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending. Which brands are getting it right? Who is giving consumers the best buying experience? Watch the Webcast
The REaD Report on Retail Marketing
The report uncovers some interesting attitudes derived from responses from over 1500 consumers about the marketing they receive. The research includes attitudes to both online and bricks and mortar retailers, asking questions about channel preferences, motivations to purchase and customer trust.
Simply complete the form to receive your copy of the research report.
