Scientia adds Fraudscreen payment intent codes

Scientia Data has partnered with payment intent company Fraudscreen to become what is claimed to be the first consumer data company to append payment intent codes across its databases.

The partnership means that Scientia Data's databases Active and Deactive - which hold information on more than 24 million active consumer buyers - will now include Fraudscreen's Geoplus codes as an extra value risk indicator and data selection.

Segmenting potential payment intent among UK consumers, the Geoplus codes identify the best to the worst payment intent by postcode and postal sector on a likely will pay/won't pay basis.

Dee Toomey, managing director of Scientia Data, said: 'Nobody wants to spend time and money targeting and then acquiring customers that won't pay for goods or services.

'By adding Fraudscreen's Geoplus into our data mix, our clients can still target the most active buying consumers, but will also be able to identify those with the best payment intent for cross-sell/up-sell opportunities, as well as reducing the risk of recruiting those prospects with the worst,' Toomey added.

Article from Marketing Week Marketplace, June 2010