Active Suite
A 'live' and continually updating file, Active is unrivalled for its recency, demographic reach and targeting precision. Regardless of the profiling matrix you need to apply - whether by age, location, income level and/or type/amount of purchase(s) - Active ensures optimal levels of affinity and activity when seeking to elicit the best response rates possible to your campaign or offer.
Download the Active Datasheet
All Active name and address records are appropriately permissioned, PAF validated and screened against MPS/TPS as well as The REaD Group's GAS suppression file to ensure that consumers haven't moved since their most recent purchase.
24 million postal records
Transactional window less than 5 months
Unrivalled recency (file is refreshed every 3 months)
4 million e-mail records
Transactional window less than 5 months
Unrivalled recency (file is refreshed every 3 months)
3.2 million telephone records
Transactional window less than 5 months
Unrivalled recency (file is refreshed every 3 months)
2.4m SMS numbers
Transactional window less than 5 months
Unrivalled recency (file is refreshed every 3 months)
Where next for online marketing?
Database Marketing - September 2011
Crunch time for Financial Services marketers
Database Marketing - February 2011
Would You Accredit It
Database Marketing - December 2010
My Goldfish reads Shakespeare ....!
"What will the impact of inflation remaining above the 2% target be?"
Mark Roy, CEO
Forget Second Life, Local Government Group and YouGov Launch YouChoose
"Councils are becoming increasingly inventive at engaging their constituents"
Luci Penn, REaD UK
Multi-Channel Retail Strategy: What Makes Consumers Tick?
Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.
Financial Service Marketers: Do Consumers Trust You?
With the dust of the credit crunch beginning to settle, where do financial services brands now stand in the eyes of consumers? This live recorded webcast will surprise you with the findings of The REaD Group's recent survey of 2,300 consumers, giving you their answers to many key questions..
How to Choose a Data Supplier
Featuring the thoughts and views of leading agencies including Capscan and Response One, this video is essential viewing for anyone interested in finding a bona fide data supplier from the people who know best. Produced by consumer data company, Scientia Data.
