Scientia Data innovates Segmentation

Lifestyle and transactional data suppliers, Scientia Data, are transforming the way marketers segment their data with the launch of, INTRA, an innovative geo demographic segmentation tool that acknowledges each customer as an individual.

The beauty of INTRA is that it examines transactional activity over the past 12 months and categorizes it according to spending activity, which when combined with key wealth and lifestage attributes, creates a highly effective and powerful segmentation that is unique to the market.

By acknowledging that each customer is an individual even if they fall within the same demographic, INTRA makes it possible for the end user to detect the subtle yet important differences in their customer data, giving them total control over how they target their customers and market their products and services. 

"INTRA adds a new dimension to segmentation that gives marketers a fresh view of their customers, which enables them to target the active spenders that fit their customer profile more tightly than ever before", says Dee Toomey, Managing Director of Scientia Data.