Intra

Segmentation traditionally takes into account demographics, lifestyle characteristics and financial wealth.  It makes the assumption that people with the same profile will have the same purchasing patterns. Download the Intra Datasheet

Scientia is challenging these traditional beliefs by adding transactional activity to the segmentation mix - which can throw up some surprising results.  The fact is not all people transact in the same way, even those with identical characteristics. INTRA makes it possible to detect subtle yet important differences in customer data, giving further definition to the way in which marketers are able to target their customers.

Transactionally active segmentation for the Insurance Market

INTRA Insurance enables marketers working in the insurance industry to better understand their customers and target them with greater accuracy and relevancy, whilst using transactional activity to enhance performance.

Download the Intra Insurance Datasheet