Scientia Data Launches New Automotive Prospect File

June 2009

In response to the Government's Scrappage Incentive Allowance (SIA), Scientia Data Limited is pleased to announce the launch of Active Auto 10-Year, the company's new automotive prospect file.

Profiling singles, families and matureds who qualify for the SIA (ie. have owned a pre-1999 model vehicle for over 12 months), are transactionally active and have high credit scores, Active Auto 10-Year offers car manufacturers and new car dealerships/marketers an unprecedented and unique opportunity to turbo charge their campaigns over coming months by linking them with affluent and aspirational prospects with a demonstrated propensity to purchase.

'With new car sales slumping by over 30 per cent since January, we were approached by several clients wanting a bespoke combination of vehicle registration information, transactional data and credit scoring in order to boost sales and take advantage of the Scrappage Incentive Allowance,' said Scientia Data's MD, Dawn Orr, from her London Bridge office. 'With new car manufacturers and dealerships feeling the pinch at present - much like the rest of us - Scientia Data is pleased to be offering this integrated data file of 1.1 million prospect records extending across all UK regions which includes postal, e-mail, telephone and SMS/mobile contact information.'

 As a targeted and cost-effective means by which new car retailers can connect with potential customers, Active Auto 10-Year amply demonstrates the recession-busting power of transactional data. Active Auto 10-Year can be customised to accommodate any number of required user variables - whether by vehicle type, geo-banding, age or income, as examples - and will be available through until March 2010 (the SIA's current termination date).