Using another companies customer list or placing an insert or advert into a 3rd party mailing or publication is a great way to generate new leads. Choosing a brand whose client profile closely matches your own, or associating yourself with another brands attributes is a tangible way to ensure a good response to your marketing campaigns.
Scientia Data has a carefully selected portfolio of well known brands whose customer data is fully permissioned, of the highest quality and has been proven to secure outstanding results.
The planning service involves more than just buying data. We consider your individual requirements, your product or service, your client profile, your budget, the promotion and fulfillment mechanisms you have in place before advising on best data choices. We will negotiate on your behalf and ensure the data is accurately profiled, cleaned, de-duped and fully permissioned to ensure a great response and ROI.
If you are a data owner you can turn the investment you have put into capturing and managing your customer database into a substantial non-core revenue stream. Rent your postal or email customer database for marketing purposes or accept inserts into customer mailings.
Scientia's role is to market your list or media to all major UK media buyers. We ensure legal requirements and DMA regulations are adhered to diligently. We also manage 'everything data': data uploads, cleansing, counts, extractions and so on, leaving you in the knowledge and reassurance that Direct Marketing professionals are working with your financial and compliance interests at heart, whilst enabling you to focus on your core business.
Steve Dwelly, Scientia's Media Manager, gives his Top Tips for making the most of these opportunities, and avoiding the pitfalls along the way. Download the Whitepaper.