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Analytical Consultancy Services

 

Knowledge is the cornerstone for developing insight about customers. Why customers use certain services and the channels customers choose to gain access to those services contribute towards customer insight knowledge. Scientia offer a host of analytical services, including:

 

Churn Modelling

Churn modelling looks at the rate at which a customer leaves a service or site and tries to establish what that trigger might be and how to combat it.

Risk Analysis

The process of defining and analysing the risk your customers pose to your business.

Catchment Analysis

Understanding where your customers live in relation to your office, store or sites and why this enables you to target and incentive accurately.

Competitive Positioning

Understanding how to differentiate your product and create value and market share.

Customer Segmentation

Dividing your customers into clearly defined groups according to their needs and value allows you to target more accurately, save money and improve you ROI. 

Brand Analytics

Understanding and measuring the profile of your brand in the eyes of your customers.

Marketing Sizing

Getting your head round the size of the potential market for both existing and new products and services, or even product concepts is a vital and first step in any business plan. The Scientia database can make this an easy and efficient process to cement your plans

Customer Lifecycle

Identifying the stages a customer goes through when deciding to purchase a product or service, what are their touch points and which channels appeal to whom, when do they have the 'moment of truth'? 

Store Location Planning

Individual analysis of locations to identify the right locations for store opening or closure.