The ASK Promise

Accuracy

In marketing services provision, many think of accuracy purely in terms of data, but it is equally applicable to the set up and update of databases and the briefing and execution of analysis.

Using Terra-Pro, our unique address matching software, meta-morphix can ensure that all of your customer records are correctly formatted, deliverable, de-duped and suppressed of any obsolete records.

Our Terra-Gate products (including FastStats^TM data visualisation solutions) seamlessly manage database updates including response matchbacks, client acquisitions and transactions.

The analysis consultancy team will work with you to address your particular analytical requirements to deliver bespoke models, scorecards and segmentation solutions.

In addition, we can source and append contacts relocated addresses, telephone numbers and e-mail addresses via access to the UK's most comprehensive selection of external reference files, guaranteeing you the best response rates possible. 

Security

Data security faces more scrutiny than ever before. None of us wants the Information Commissioner's Office knocking on our door. With this in mind, meta-morphix offers robust and secure database design, hosting and interaction solutions across its entire offering. 

Using state-of-the-art technology (inclusive of the very latest in e-security, data transfer/encryption and Microsoft virtualization), meta-morphix's data transfer, access and storage environment is totally secure. Not only are we DPA compliant, but meta-morphix is regularly audited by Royal Mail, BT and the Suppression Providers' Alliance (SPA). In addition, the company is one of the first bureaux to be awarded the new Data Seal, developed by the DMA in conjunction with BSI, and is the ultimate accreditation available for bureau-based data security and integrity. 

So regardless of your channel or service choice, meta-morphix will ensure that nothing and no-one gets between you and your data. 

Knowledge

Once your data is cleansed and accurate you are in a position to start on the clever stuff that really makes a difference to your business.  Your data can tell you so much about your customers past and future behaviour. All you need to do is know what questions to ask. 

meta-morphix can deliver comprehensive descriptive and predictive analyses across your entire customer and prospect database(s), as well as sophisticated dynamic segmentation models, profiling and scoring solutions.

Analysing your data is an invaluable marketing tool and can deliver amazing results to increase the effectiveness of your campaign. 

• Who are your customers - location, lifestyle, preferences
• Find out who's buying what products, when and how - and what else they are buying
• Segment your clients into similar buying groups
• Identify trends and patterns
• Create models that help you predict their future behaviour 

Use this information to:

• Source prospect data to plug any gaps you have identified
• Define the message to suit each segment
• Use the predictive analysis to ensure your message drops just at the right time, communicated in a way they are most likely to respond