It’s who we keep off the file that counts

No assumptions, just facts

We've seen a transformation within the direct marketing industry over the past few years. Rather than a 'catch-all' mentality, it's now about profiling, targeting, timing and interaction- in other words holding a conversation with your audience about stuff that is relevant to them. As a result, whilst mailing volumes have decreased, quality and value to consumers, and companies, has increased.

Quality and value over quantity

The Bereavement Register® is not a 'catch-all' file. There are many sources we could go to for deceased data - some better than others. But we choose not to because we are extremely fussy about what goes on our file. We have built a reputation for accuracy and integrity, our clients know we add value through the quality of our data.

Dangers of over-suppression

Over-suppression is when you remove someone from your database who is still very much alive. Because of The Bereavement Register®'s stringent build and validation process, this is far less likely to happen than with files that favour volume. 

Benefits of deceased suppression

It's not rocket science - 6 reasons you shouldn't mail dead people:

• It increases your response rates and ROI
• It's upsetting for the family - not good for your brand image
• It costs more money to mail people who have died than to suppress
• Mailing people who aren't there is an environmental waste
• It keeps you compliant with the Data Protection Act
• It reduces the risk of deceased identity fraud

Above all, make sure you use a suppression provider that values quality over quantity.