The Motley Fool Case Study
Founded in 1993, The Motley Fool is a multimedia finacial services provider dedicated to building the world's greatest investment community.
Working closely with Funnel Lead Marketing, a subsidiary of The REaD Group, The Motley Fool use a full spectrum of lead generation mechanisms to acquire prospects. Stuart Brann, Direct Response Marketing Manager at The Motley Fool, describes the importance of Lead Marketing in their customer acquisition campaigns.
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