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Data Legislature

Mark Roy describes the need of a robust self-regulatory framework to counter negative views of direct marketing amongst some consumers and parliamentarians.

Data Dynamics

Mark Roy discusses: (i) declining digital response rates in the United States; (ii) the resurgence of direct mail; and (iii) the importance of cross-channel synergy between digital and direct mail.

Data Compliance

Mark Roy discusses the relevance of the Data Protection Act to all data handlers as well as the importance of stringent industry self-regulation in the aftermath of recent high-profile information losses.

Environment

Mark Roy discusses the priority given to environmental concerns as purchasing criteria together with changing public perceptions of direct mail via initiatives like the DMAs PAS 2020 standard and recycling.

Data Security

Mark Roys views on data security as being crucial in order to avoid eroding consumer confidence.

Data and Consumers

Mark Roy discusses the importance of open and honest data handling to combat the consumer fear and scepticism associated with less scrupulous marketing practices.

Data in a Recession

Recession brings both business threats as well as opportunities. Chairman of the DMA Council, Mark Roy discusses current market dynamics within the data industry.

The Guide to Data Suppression

Promotes the benefits of using data suppression, data cleansing and relocation appends to enahnce both the response rates and brand image of direct marketing campaigns.

How to Survive a Recession

How to avoid the pitfalls and some valuable lessons of effectively managing your business costs and resources during a recession.

Maximising Direct Marketing Response Rates

Mark Roy, CEO of the REaD Group plc, speaks on improving response rates, brand image and ROI of direct marketing campaigns.

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