Videos
RSS feedData Legislature
Mark Roy describes the need of a robust self-regulatory framework to counter negative views of direct marketing amongst some consumers and parliamentarians.
Data Dynamics
Mark Roy discusses: (i) declining digital response rates amongst 18 – 35’s in the United States; (ii) the resurgence of direct mail; and (iii) the importance of cross-channel synergy between digital and direct mail.
Data Compliance
Mark Roy discusses the relevance of the Data Protection Act to all data handlers as well as the importance of stringent industry self-regulation in the aftermath of recent high-profile information losses.
Environment
Mark Roy discusses the priority given to environmental concerns as purchasing criteria together with changing public perceptions of direct mail via initiatives like the DMAs PAS 2020 standard and recycling.
Data Security
Mark Roys views on data security as being crucial in order to avoid eroding consumer confidence.
Data and Consumers
Mark Roy discusses the importance of open and honest data handling to combat the consumer fear and scepticism associated with less scrupulous marketing practices.
Data in a Recession
Recession brings both business threats as well as opportunities. Chairman of the DMA Council, Mark Roy discusses current market dynamics within the data industry.
The Guide to Data Suppression
Promotes the benefits of using data suppression, data cleansing and relocation appends to enahnce both the response rates and brand image of direct marketing campaigns.
How to Survive a Recession
How to avoid the pitfalls and some valuable lessons of effectively managing your business costs and resources during a recession.
Maximising Direct Marketing Response Rates
Mark Roy, CEO of the REaD Group plc, speaks on improving response rates, brand image and ROI of direct marketing campaigns.
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2010 Online Lead Generation Predictions
"Influx of new publishers providing non-competition co-reg instead using content, shopping basket check-outs, freeware and games to incentivise."
Peter Bell, Funnel
Sue Me, Sumo!?
"It seems that there's a lot to look forward to already this year; a final farewell to the incumbent government, the world cup and who could forget the Stelios and O'Leary libel suit, which will see the budget airline heavyweights squaring up for a long sweaty slog over those ads depicting Stelios with a Pinocchio nose."
Mark Roy, CEO
