Whitepapers
With new innovations in technology, channels and measurability constantly coming to the fore, the marketing landscape is forever changing. To help meet and guide you through some of these challenges we've produced a selection of easy to digest whitepapers, aimed to educate and inspire your future campagins and overall strategy.
A Guide to Online Promotions
For brands, online promotions can be a crucial component in driving new consumers through their carefully constructed retail channels so it’s worth taking the time to get promotions and the lead capturing process right.
Multi-Channel Communications
Imagine your communications strategy was so successful that you found yourself building bricks-and-mortar outlets to boost your online sales. Even in the good times, a strategy like this would be remarkable. As we head inexorably back towards recession it seems nothing short of miraculous.
Managing Your Data Abroad
"It's a jungle out there". These days’ marketers need the agility of a decathlete and the patience of a saint to execute truly multi-channel campaigns. To that end, I’ve compiled a list of basic pointers that could help marketers avoid falling foul of international regulation and any consequential financial penalties.
Financial Services: Making The Most of Your Customer Marketing
The finacial sector has taken a bashing over the last two years and firms operating within the sector are facing a host of new challenges. This whitepaper helps finacial services brands to go back to basics and re-engage with their customers.
Charities: Making The Most of Your Supporter Marketing
With a host of helpful hints and strategies from industry experts, this whitepaper outlines the most effective ways for charities and voluntary organisations to stretch their marketing budget and make the most of their supporter database.
From No Suppression to Over Suppression
Over suppression is often the result of conscientious marketers wanting to adhere to industry best practice. This whitepaper dissects the problem of over-suppression and offers a number of tips and solutions from a leading industry experts.
Beginner's Guide to Lead Marketing
Highlighting the key stages of generating quality marketing leads, the beginner's guide will steer you through everything you need to know before testing the waters.
Intermediate's Guide to Lead Marketing
If you're already clued up the on benefits of Lead Marketing, and now you're ready to put it to the test, the intermediate guide can help improve your current methods.
Life After Suppression
Data suppression does't need to signal the end of a relationship with your customers. This whitepaper will help you extract vital information from your database to retaining your those relationships.
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