Why OLG when you can LM?

Lead Marketing solves the one size fits all online lead generation paradigm by alligning the fundamental principles of integrated direct marketing with lead generation, argues Peter Bell.

The UK online lead generation (OLG) market is currently dominated by high volume providers underpinned by a 'blind' affiliate network model offering co-registration leads. Yet no one company is able to provide consistently high volume/quality leads on a multi-channel basis.As direct marketers increasingly start to embrance the benefits of OLG, demand for better response, creative, targeting and measurable quality (by origin) in real-time is bound to reach fever pitch.  

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